What does AI in marketing actually look like?
We built Havrel Curox around one question: how do marketing professionals learn to use AI without drowning in hype? Since 2017, we have been answering it through structured online learning, real instructor feedback, and programs designed for practical application.
Where the program came from
Zhytomyr, Ukraine — remote learning for the whole country
Havrel Curox started as a small experiment: could marketers from regional cities get the same quality instruction as those in Kyiv? The answer turned out to be yes — if you design the program around remote access from the start, not as an afterthought.
Our courses cover the full arc of AI in marketing — from prompt engineering for ad copy to automated campaign analysis, audience segmentation with machine learning tools, and working with platforms like Google Performance Max, Meta Advantage+, and Jasper.
Every learner chooses their own path. Group sessions work well for people who want structured discussion and peer feedback. Private lessons fit those with specific gaps or tighter schedules. Both formats connect you to the same instructors.
People behind the courses
Each instructor brings active industry practice — they use the same tools they teach, which keeps the material grounded.
Daryna Kovalchuk
AI Ad Strategy
Specializes in Performance Max and automated bidding — ran campaigns for mid-size e-commerce brands before joining Havrel Curox.
Bohdan Seredenko
Generative AI & Copy
Works with LLM-based tools for content production. Teaches prompt construction for ad copy, landing pages, and email sequences.
Oksana Hryniv
Analytics & Segmentation
Focuses on ML-assisted audience segmentation and attribution modeling. Background in data analytics for digital agencies.
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