A structured program for marketers who want to work with AI tools directly — not delegate to someone who does. You will leave with working knowledge of generative content, audience targeting logic, and campaign analysis using AI.
Each module targets a specific layer of AI application in marketing — from writing and visuals through to analytics and budget decisions.
You will work with GPT-4o and Claude to write ad copy across formats — search, display, and social. The focus is on prompt structure, tone calibration, and iteration speed.
Manual segmentation misses patterns that AI surfaces in minutes. You will use clustering logic and AI-assisted persona building to define audiences that actually convert.
Reading dashboards is not analysis. You will connect AI tools to real campaign data and produce insight reports that surface what to change — not just what happened.
Midjourney, DALL-E, and Firefly each have different strengths for advertising contexts. You will test all three on real briefs and understand when to use which.
Dynamic content, conditional messaging, and AI-driven email flows are now accessible without an engineering team. You will build a working personalization sequence during class.
Smart bidding and AI budget tools are widely misunderstood. You will work through real account structures and learn what signals these systems actually respond to.
All sessions run live with real tool access — no slides-only lectures
View schedulePractical answers to what people ask before enrolling. If something is still unclear, write to contact@havrelcurox.com.
No prior AI experience is required. The program starts from practical fundamentals and builds toward applied marketing use cases. Familiarity with basic digital marketing concepts helps but is not mandatory.
Group sessions follow a fixed schedule with cohort-based learning and peer interaction. Individual sessions are scheduled around your availability and allow the instructor to adapt content depth and pace to your specific role and goals.
The standard program runs across 8 weeks with two sessions per week. Individual track participants can adjust the pace, completing the material faster or spreading it across a longer period.
Yes. All live sessions are recorded and available to enrolled participants for the duration of the program plus 60 days after completion.
All sessions are fully remote. Participants from any region of Ukraine can join with a stable internet connection. Session times account for standard Ukrainian time zones.